A press release is an important tool for anyone who wants to spread their message across various media channels.
It’s your chance to get the word out about what you have been working on, and what you are up to, and keep in touch with other people around you (friends, family, colleagues – even strangers!).
Most of us use social media to connect with others, so why not use that platform to advertise yourself?
By distributing your press releases through these profiles, you will be giving them more exposure. It can help them climb the ladder at their job. You may also gain new followers or friends!
Press announcements usually contain very little content beyond a summary and link to the article.
Most times, there is no picture or more information included. If you feel that your work deserves more attention than this. Then should consider publishing it as a full-length article instead. This way, it will reach all the appropriate sites that cover that field!
There are several ways to distribute your announcement. Some people create blogs and write posts using rich format material.
They edit the text and include pictures or links where applicable. Others create pages on social networking websites like Facebook, Twitter, and Instagram. These allow users to add comments and promote the page.
This article will go into detail on how to publish your press releases online.
Direct mail
Another way to spread your press release is through direct-mail campaigns. Companies will print up lots of flyers or messages. And send them to potential customers via the postal service. This is direct mailing.
Some well-known brands use this technique to great effect. Like Best Buy with its “Save An Average of $500 On A TV” flyer and Universal Studios. It sends out holiday cards every year!
Direct marketing is also very targeted. Only people who are interested in that product or company may respond to the message you send off.
With a press release, someone has written and published your message for you using their own time. Some people may even pay to have it printed and sent out automatically.
The cost depends on the size of the media site where it can be distributed such as Yahoo!, Google+, Facebook, etc.
And some services can do it for free.
PR agencies
Even though you can launch your press release, most people are not able to take time away from their jobs to do so. This is where an agency comes in! An agency will charge a small monthly fee that includes producing and distributing your press release.
Agencies have formal education programs designed to teach professionals like you how to write effective releases.
They also help track engagement and responses to ensure your message was received and its impact was strong.
From there, the agency works with other companies or individuals within the community they already belong to find opportunities for you to spread your message.
These may be through direct collaborations or social media marketing strategies.
There are many ways to collaborate with an agency. But make sure to check out all them first as some may not offer the best value for money.
Marketing agencies
Many professional press release distribution services have you create an account with them. Then they provide you with software or apps to upload your releases via their website or app. Some make you pay per release, and some do not.
Some need you to send your release through theirs. Then they handle the rest including optimizing your release and distributing it using their software or infrastructure.
Most of these distribution systems are free to use. But most will charge fees in the form of either monthly subscriptions or paid plans after your first year.
The cost is usually around $5-10 per sent release. This can add up quickly!
There are also a few that offer DIY versions where you get to control when your release goes live and how many people see it. But this costs more due to more licensing and service fees.
Resource-
https://en.wikipedia.org/wiki/Press_release#Distribution_models
