Writing a solid press release is like baking a delicious cake. You have to measure, mix, and bake your ingredients to get the perfect result.
Your headline is one of the most important parts of your press release. If you’ve noticed, I usually spend around twenty minutes writing my headlines before settling on the right fit.
My rule of thumb is to include the name of the product or service along with “Introducing!” or something similar.
Make sure it’s direct and descriptive but also catchy so people will want to read the rest of the content.
The body of the press release should describe what takes place in the story. It should be written with large paragraphs and lots of bullets.
That way, the reader can scan the content and see everything part of the story. The lead element (the largest chunk of text) should be related to the given topic. It should contain the main point of the article.
After publishing your press release, make sure to check out all the social media channels to let everyone know about the new information.
You may even get some engagement or reactions from readers.
Press release distribution services work with companies to publish their press releases
There are several ways PR distribution firms distribute media exposure for your business.
Some do it by distributing your press release via free, third-party sites that have large audiences, such as Facebook or Google.
Others create their own social media pages where they can spread the news about you and your product (this is influencer marketing).
And some prepare content in advance and then host it. So someone else creates the article and shares it on their site. This is referred to as content syndication.
They read the press release, look for matching websites, and then publish the press release to the corresponding sites
The next step is for them to find your press release through their website or via an online search tool. After that, they will pick one of the mentioned services to send your press release to the publishers!
That service will handle all the hard work for you by sending the article and including your company’s name in the article.
You can also check the performance of the article to make sure it has spread enough word-of-mouth marketing power and influence.
If you are looking to launch a new product or service, creating a large buzz around it is the best way to go about it.
Creating a powerful press release and distributing it correctly is a key part of this process.
The service charges companies for this service
There are several ways to use PR Distribution as a tool to spread your press releases. Some of the most common ways to do so include:
To place an article about your company in a magazine or website that is more popular than others. This is called paid placement and it can cost anywhere from $500-$5,000 per release!
To create your distribution network through contacts you have within the media community. Depending on the size of your company, this could be free.
To submit your press release via social media sites like Facebook and Twitter . These sites offer “re-tweets” and “likes” for a fee
The best way to avoid spending money on press distribution is by only releasing quality content. Make sure your press release is solid and interesting before submitting it.
Some press release distribution services are free for a certain number of releases or advertisements
Many professional press release distributors offer premium features that cost money, such as creating your press release pages, customizing your profile to include links to each press release, and more tools to enhance your publishing experience.
Some basic ones, yet, can be obtained for free. One of these is distributed through social media sites.
Most major networks have their internal press release posting system already!
By using this service, you will have your press release published once someone shares it on one of those networks.
Make sure to create an account at the site so that it can link you up to their network.
This way, anyone reading something interesting online can share the article with all their followers, spreading the word about your company and your press release effortlessly.
You may also want to release your press release on your website
Another way to distribute your press release is by posting it online. This can be done directly or through an affiliated company that has a good reputation.
By distributing your press release via another site, they will play the media distribution role for you! They may even allow you to pay them to do so which would save you some money. It’s up to each person whether this is a good idea or not.
Some people feel that using a third-party service to promote your product or event is unoriginal.
A press release distribution service can help you gain more exposure to your press release
Several good press release distribution services can be paid for or free.
Some charge per distributed article, while others have a limited number of articles allowed before being charged, around $5-10 per published piece.
The best way to choose which one is right for you depends mostly on two things:
How much content you have and whether you want quick results or better-quality exposed pieces.
If you only have an announcement or two, then it’s worth spending the extra money to get higher visibility. Because you will not see too many responses.
But if you have lots of announcements, this could cost you quite a bit of money!
We recommend trying out at least one of these services to determine which ones give you the most exposure and improve your PR effectiveness.
Yet, there are many pitfalls of the press release distribution
There are several ways to distribute a press release. Some are better than others depending on your situation.
Unfortunately, not all paid press release services have good quality content so you may be wasting your money if you use them!
There are two main types of people who will read your press releases:
1) Media professionals that edit and review the material before publication and
2) People with access to the public or other forms of media coverage such as social media sites.
The first group is more important than the second. Because even though everyone has access to Facebook, for example, not every person in the world has a radio show, website, or magazine.
By targeting media contacts, you’re ensuring your message gets heard by those who can spread your press release far and wide.
This article will talk about how professional journalists create space for new companies/services through their publications and social channels like Twitter and Facebook.
It will also talk about some easy ways to begin creating publicity for yourself and your product from existing sources.
You must ensure that the site you are posting to is trustworthy
While some people may suggest using free distribution sites like Free Press Release Clipart/com or FunnelCake.org. This is not an ideal way to spread your message.
Free distribution websites need you to give them credit for the press release. It can devalue the piece and take away from the intended effects.
By distributing your press release through our system, you get to choose where it goes. We don’t need the payment for media introductions, so there is no cost to you!
Your content will also be more likely to be read as it won’t look like every other press release out there – it will stand out.
There is an average of 115 minutes spent reading online articles so the shorter the better.
With our distribution service, your press release will be seen by our over 3 million monthly impressions and 800,000+ social shares, too.
This helps you reach more potential clients than if you were to try and market yourself.
