A press release is a way to get the word out about your business or product through media channels. It include print, radio, TV, and online sites like Google News.
A well-written, focused press release with clear messaging and solid calls to action (CTAs) will be read by journalists and potential customers.
The hardest part of writing a press release is actually deciding when to write it. You’ll want to start brainstorming and drafting your release at least six weeks before you plan to launch it.
That gives yourself enough time to find someone to help spread the word while also ensuring that everything in the release is ready.
What Elements Should Be Included in a Press Release for Small Business Hiring?
When writing press release new hire for a small business, include key details such as the new employee’s name, position, relevant experience, and a brief background. Highlight the reasons for the hire and how it aligns with the company’s goals. Incorporate quotes from company leadership to add authenticity and credibility.
Marketing strategies
A strong press release will tell your potential audience what you are offering and how it can benefit them. But it should also emphasize who you are and what made you decide to write this article.
Your title is an important part of this, make sure it defines the topic and adds value by using a catchy phrase.
Your headline and body must be linked together into one continuous flow. The introduction needs to give enough context to understand what the article is about. Then the conclusion should inspire action or at least interest in the reader.
Make sure both parts leave enough time for readers to process the information before moving onto the next thing.
Press releases should always be written with solid grammar and proofread many times. When writing online content, make sure to use appropriate tone and level of detail that fits the genre.
People search for specific things so making your press release eye-catching is crucial to getting found when users look up info.
Know your audience
As we mentioned before, not every business has a large media presence. So they may not have exposure to other companies’ press releases or opportunities to share them with their followers and networks.
If you are an entrepreneur that does not have much of a social circle, it can be tricky trying to get this information yourself.
You could try asking close friends, family members or even looking at online forums to find out who others in your niche contact for updates or tips.
By being aware of what types of businesses exist in your field and which people interact with these brands, you will know how to pitch your own product or service to fit those needs!
Google is a great tool to use when doing research about potential contacts in your field. You can type in keywords such as ‘Contact [insert name] here’ to see if anyone else has shared valuable information about them.
General search engines like Google can also provide you with some helpful insights by showing you all the different ways someone connected to the company on various sites and apps.
Think about the date
When writing your press release, make sure it is dated and you update the information in it consistently. If you are including pictures or links, ensure they are updated as well!
Your headline, body, and conclusion of the article should all relate to an event that is happening right now, not something that happened months ago.
Yours could be different depending on what time frame you are editing your press release at. But we recommend using the past one month as examples.
This will help your press release to get more attention. Because people know the story is still relevant and things have not changed. Make sure to keep it timely so people can share your news!”
You do not need our link or tool to do this. Pick a medium that is comfortable for you to write in and edit until you feel it is perfect.
We hope this guide helped you create a great press release! We would love to read comments or questions you may have. Write down helpful tips here.
Connect with a media contact
Media contacts are people that work in journalism or marketing and they connect you with the other press releases that have been published by companies.
A member of this group reviews your release and if it is appropriate, they publish it!
Some ways to gain their attention includes creating content that is interesting, linking to important news stories, and sending an email like yours with supporting information.
By using these tips, you will get more responses than trying to pitch someone directly via phone or mail.
The rest of your time can be spent doing something else- probably reading books!
Small business owners should always try to network with others, especially those in related industries.
The press release
A well-crafted, focused press release is an effective way to get attention for your small business or product. It’s also a great way to generate initial interest in your company.
A press release is typically three paragraphs. In the first paragraph, you will usually try to establish some context or “setting” for the news.
(for example, by mentioning who the author of the article is)
Then comes the body, which is mostly made up of action statements and ideas that are related to the setting. Finally comes a closing paragraph that restates the main idea and includes a call to action such as “read more about this important topic here!”
Good press releases use examples and references effectively. Make sure yours do too. You want to include enough information so people can easily find it. But not so much info that they lose focus of what the piece is asking them to do.
Opens the press release
Now that you have your story, hook, and climax all sorted, it’s time to open up your press release!
The first thing you will need to do is choose what style of press release you want to write. You can write an announcement style press release or a feature article style press release.
For example, if your story is about how to make delicious desserts in the kitchen, then you could write a simple announcement style press release telling people where they can find recipes and tips on making great dessert dishes.
Or, you could write a longer, more detailed article style press release with step-by-step instructions on how to bake the best chocolate chip cookies.
It depends on the length of your topic and the audience you are trying to reach whether one format is better than another.
But most publishers prefer the shorter version. Because it takes up less space online and makes it easier to navigate the page.
And since people read from left to right, your readers may also lose interest if there’s too much content after the opening title and bullet point.
The body of the press release
As mentioned before, the body of your press release is made up of three main sections – objective, summary, and conclusion.
Depending on the length of the article you are sending out, these will be shorter or longer.
The body should aim to tell your reader what the article’s headline already tells them that your small business has done something special.
It can describe how their services have won over hearts and souls or it may talk about an unexpected success.
Closing the press release
After you have written your initial draft, it is time to take some breaks! Give yourself a couple of minutes to do something else before you start revising again.
When you return, make sure to go back through and proofread your work. If necessary, edit down your introduction and conclusion to see if their messages can shortened or eliminated completely.
Your body should also get more attention than the other sections. Make sure everything flows well and that each element supports the rest. Your font should be easy to read and understand. 
