Press releases are an excellent way to gain exposure for your business or product! They’re a powerful way to get attention in both natural and paid searches, with or without other content attached to them.
A press release is a short article that publishers write about new products, services, events, or achievements. Press releases are then distributed via free distribution networks like-
Google News, PR Newswire, Websites, and more.
Your company can be linked to the author of the news item, which helps create credibility for you.
This article will go into detail on how to use press releases for SEO. We will talk about what types of press releases are helpful for SEO when to use them, and some examples.
Read press releases carefully
Press release readers will be looking out for content, so make sure you read all it quickly!
Avoid spending time reading about the writer’s life or investigating who their contacts are. Instead focus only on what benefits you will get from reading the article.
Press releases can be mistaken for advertisements. Because they often use persuasive writing and marketing jargon.
Check that these things don’t look like advertising tricks.
With our tips above, you’ll know how to identify if a press release is worth investing in and improving your SEO via its links.
Create your press releases
A press release is an interesting tool that can help you get exposure for your business or product! You can create your press releases or use pre-made ones to gain attention.
There are two main reasons why most people don’t publish their press releases – cost and time.
You won’t make too much money publishing your press release, but there are ways to make some income writing them.
Plus, it takes very little time to write your press release, especially if you have someone else do the work for you.
In this article, I will show you how to write your press release without any special skills. It’s perfect for anyone who wants to learn more about marketing through media.
Distribute your Press Releases
Now that you have written your release, it’s time to distribute it. You can do this via social media, blogs, newsletters, and other outlets.
By distributing your press release through various channels, it becomes much more likely to be read by someone who would like what you had to say.
Most online tools these days allow you to create an account free of cost, so log in using one of those. Then, start sharing!
The best way to spread out your messages is via different mediums. For example, you could write an article about how great XYZ company is. Or you could talk about some buzz about their new product line.
Your followers will then choose which information they feel is worthy of reading. You gave them a reason to share your content.
Monitor your press release distribution
A third way to use PR as SEO is by monitoring which publications are sharing your press releases. You can do this through their social media accounts, via their website, or both!
By staying up-to-date on what articles they’ve published and which ones they’re promoting, you can get some valuable insights into how well-known companies promote themselves using press releases.
You can also find out if there are any paid promotions being done, and whether you should try to offer similar products or services.
The best place to look for such information is from the publishers themselves!
General SEO recommendations will sometimes tell you to stay away from sponsored posts due to suspicion that the content isn’t authentic.
With press releases, yet, it’s quite different.
Press releases contain very descriptive text and promotional material. Thus, people tend to trust them more.
Because of this, many search engines don’t consider press releases to be advertising. Thus, sponsored posts like yours aren’t seen as negative indicators when using PR as an SEO technique.
Respond to comments
Now, let’s talk about responding to other people’s comments. This is one of the most important SEO tactics you can use in your business!
When someone leaves a comment on your article or chat message on social media, add something related to that content.
It could be an excerpt from the same topic, a link to another article on the site, or even your commentary on the subject!
Your readers come here to get helpful information. So offering some info yourself sets up a good conversation. And when it comes to SEO, conversations are always welcome!
This way you will create backlinks and gain new followers which will help improve your online presence.
Link your release to social media
After you have written your press release, it’s time to link your new article to all your social media accounts!
While most people start with Twitter, Facebook, and Google+, there are many other ways to spread the word about your new content.
You can add your story as a note on Reddit, YouTube, or Pinterest, for example. You can also create a separate page on your website that features the article and include links to each extra channel.
Use the release to gain attention
Writing a press release is not just about telling someone what you want them to know. It’s also about getting their attention in the first place!
Your main goal when writing a press release is to make your reader interested in your product or service.
To do this, you have to use indirect marketing strategies, which are characterized as “birds of a feather flock together.”
This means appealing to something like hunger by offering food or thirst by giving people a drink.
By using indirect marketing strategies, your potential customers will feel inclined to read your message. Because they want to learn more about what you have.
Your audience may be so hungry for information that they can’t wait to read your news article or statement.
If this is the case, then don’t worry about trying to get their interest off the ground!
Simply write your article or statement and begin promoting it. When your audience has already started reading, see if there are any themes in common.
You may find that one of these themes seems to appeal to them, so include some content related to that.
Or you realize that they seem to enjoy learning more about companies with similar messages. So add a link to those products or services.
Tell your audience what to do
A press release is not an article you can cut and paste into your website or onto social media, then expect it to work. You have to tell people how to use it!
That’s why I’ve put together this step-by-step guide with tips and tricks. It will help you create an effective press release.
From writing your content to producing the release, we’ll go through all the important details here.
