A press release is not an introduction to your music or yourself, it is an announcement. When you announce something, people notice!
As musicians, we are always looking for ways to get our name out there and generate attention. A great way to do this is through media announcements and interviews.
Interviews can be done via phone or online chat services like Zoom or Skype. For more formal interviews, you will need to prepare ahead by writing a good interview topic and question, buying appropriate clothing (we recommend professional clothes) with some notes, and doing your hair and makeup.
Press releases are like interviews in that they need preparation. But what makes them different is how they are distributed.
Rather than talking to someone, most major media outlets use journalists as intermediaries to spread the word about your news.
By using their profile and contacts, you can send your message to anyone!
This article has a template for you to write your press release using, so keep reading.
Create your press release using a press release writing template
A music press release is any announcement that features the publication, media outlet, or website where it can be found along with a summary of the news.
It’s like how a newspaper article would work. Except instead of being written by an editorial staff, you as the artist/writer create it!
Press releases are very common marketing tools designed to draw attention to your product or service.
What makes this one unique is that it is intended to do that … for other products like yours!
Most people write their press releases themself. But there is a well-designed press release template you can use to make things faster and easier.
In this article, we will look at the basics of creating your music press release using this template.
Make sure your press release follows the guidelines of your audience
As we mentioned before, writing a music press release that gets read is an art form! Thankfully, some general rules apply to almost every genre and market.
General tips for writing effective press releases include ensuring your text is concise, clear, and engaging to readers, using active voice over passive, and incorporating keywords related to your product or business.
When it comes to media contacts, make use of authentic sources. Do not assume their identity as part of your marketing strategy.
Reaching out to professionals in your field can be done via phone calls, emails, and direct messages on social media sites.
Press releases should be written with care. So they get understood and actioned upon by those reading them.
If your message does not state what you want to achieve and no actions are taken, then your effort was wasted.
Use Proper Grammar
Writing a press release is not the same as writing an article or even a headline for that matter!
A good press release will use appropriate grammar and spelling, use appropriate vocabulary, and should be correct.
When writing your press release, make sure to use appropriate tone and formatting. You want to sound professional but also casual and natural.
Your message can’t contain too many words, so keep it short and sweet.
Your audience doesn’t care about all the things you know, they only hear a small slice of what you say.
So instead of telling them how to write a music review. Tell them something related about yourself or your business. Then ask them if there is anything else they would like to know.
This way their conversation comes full circle and helps them connect with you as a person and/or company.
It also gives you some extra material to work with and promote your product or service.
Add important details
Now that you have written your press release, it is time to add some more information to make your message more believable.
Make sure to include who you are writing this for, what area of the media you want to reach, and how they can get in contact with you!
If you’re having trouble thinking of what to say, don’t worry about being boring or repetitive.
A lot of brands will use something similar as their press release template bear in mind that most people these days receive lots of messages so there’s a chance yours could get overlooked.
But do try to be original; if your idea isn’t unique then nobody else would probably care much either.
Publish your Press Release
After you have written your music news, now is the time to publish it! Depending on the type of media that you want your article to reach, different websites or magazines can be used to distribute your information.
Most online journalism sites allow you to upload an article using their website’s publishing system.
This way you don’t need to use yours (which may not offer as many features). You are more likely to get read by people who visit the site.
Many times, these sites will ask you to enter your email address and/or use social media to promote the article.
Connect with influencers
A well-written press release is not about telling people what you have and who you are. It is also about getting their attention and interest. Your title is important, but so is your body!
Press releases are usually one or two paragraphs long, making it difficult to pack in enough information for readers.
Don’t make them scroll down to find out more!
Instead, use “hard-hitting” titles that get straight to the point of your message, and then back off and add some flavor to keep people interested.
Make sure to include content that speaks to the audience that will be reading the release.
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Gain sponsors
As with any form of marketing, press releases will not get read without your effort to gain interest in them.
While some people may have you write about how great your band is, that does not always work for everyone.
Most media outlets want to see an interesting, well-written press release that features products or services that are related to yours.
If there’s no product involved, then what value is this message?
You can easily look into companies that offer help to writers as well as other ways to get exposure.
Most likely, they’re looking to promote themselves. So don’t hesitate to ask for a review if their products fit who you are!
Gain online credibility
Writing a good press release takes time. It takes research, proofreading, and editing. The more invested you are in your music and in writing solid messages, the better your chances of success.
Press releases are a cost-effective way to draw attention to yourself and your band.
Monetize your Release
After you write your press release, you must now monetize it! Companies pay professional writers to promote their products through social media channels, blogs, and advertisements.
Most good writers get paid for writing promotional material or advertising materials for companies.
The quality of your writing does not matter so much on what company you are promoting for money.
You can earn up to $1,000 per week depending on how many people read your article. Many bloggers and journalists receive payments for writing an advertisement about a product or service.
Press releases are a great way to make some extra income if you have a strong voice and know how to market yourself.
