Writing a press release is very different than writing an article or a book! While you can use some of the same strategies, such as using markers to emphasize key points. They are done so in a way that’s appropriate for the media outlet you are sending your message.
Press releases are usually one short paragraph with no bullet point or boldface. This makes it easy to cut out parts of the story if you want to pull a power break – say. Because you found another product that does the same thing even better!
That’s not always possible when writing an article or a book, but it is when writing a press release! You have much more leeway to go into greater detail without being too wordy or long-winded.
This article will talk about how to write a basic press release, along with some examples. Then we will do a brief review of the three most common types of books that get self-published writers excited.
Create a good outline
Writing a press release is more than putting together some interesting information and hitting “send”. It takes organization. You have to know what your audience wants to hear, so you can make sure to include those things in your message.
Your readers will weigh the importance of your messages against their own experiences. So be clear about who you are messaging and what kind of results you will get them.
Examine your website
Make sure your audience can find you online! If they cannot, then it is difficult to believe that people will trust you or your book enough to read it.
Your website should be easy to locate, designed. It should contain lots of useful information.
Your readers will need resources to learn more about you and your work. So make sure these are accessible.
And don’t underestimate the power of great pictures! People love looking at pretty things.
Be careful not to go all-out with overproduced images though; sometimes less is better. A good balance is needed to connect with your reader and show off what you have been working on.
Research your market
Now that you have an idea of what kind of book you want to write, it’s time to do some research into possible audiences.
You can use tools like Google to search for information about your topic or potential audience members.
You can also visit websites such as Amazon, Target, or Walmart to see if there are any books like yours.
If there are, make sure to compare their covers to find out which one looks most appealing to people. So that you know what angle to take with your book.
And don’t forget to check out Facebook and Twitter! Many publishers will share content through these channels to gain more exposure. They even pick up new followers.
Read other press releases to get inspiration from how well they put together important points.
There’s no wrong way to structure a good press release. So try to emulate those that seem natural to speak clearly and concisely.
Know how to write a Press Release
Writing a great press release is like writing any other article, except you have less than two minutes to grab attention.
Your introduction should hook people into reading more about your book and topic.
Your headline is an important piece of this process because its read first.
It must be short and bold to attract readers’ interest. But it must also convey what part of the article they need to know next.
The body of the text needs to give details about the author, the content, and the audience of the book.
This way, the reader knows something significant about the author, what the book is about, and who it can help.
After the main points are covered, the conclusion draws final thoughts and reactions to the story.
Develop your message
Now that you have an idea for your press release, it’s time to develop it into something more elaborate.
Your message should aim to tell people what the book is about and why it’s important to read it.
Your message can be a short paragraph or a longer one. But make sure to emphasize the main points of the book — and why those points are significant.
It’s very easy to start writing down all the things your product can do. But chances are someone else has said those things already.
If they’ve done their job well, people will know what the product does and if it works for them.
Writing a press release doesn’t need too much detail beyond that. Instead, focus on creating a feeling for the reader by talking about how this new book will help them and inspire them.
Make a claim or two under the body of the text. Then back it up with strong supporting statements and illustrations.
Press releases are usually limited in length, so try to keep them brief and to the point.
Create your Press Release
Now that you have a strong topic and bullet point, it’s time to create your press release. You can use this template as a starting place or you can make yours completely different!
The main thing to remember when writing your press release is to keep it focused and short.
Your audience does not want to read long paragraphs. They don’t care about the decorations that you include in the text.
Avoid using too many keywords as well as poor grammar and sentence structure. All these will detract from the message you are trying to get across.
Publish your press release
After you have written your introduction, published the article, or given the speech as a talk. It’s time to publish your press release!
Press releases are designed to read online. So most people use free publishing platforms such as Medium or Google Docs to do this.
It is important to include in your publication information about
- who you are (as a writer or publisher),
- what you wrote (the article or speech that contains the press announcement), and
- when you released it.
Make sure to include an active link to your website or other ways to contact you if readers want more information!
Publishing your press release is an easy way to get exposure for your work and yourself.
Distribute your press release
Now that you have written your book, published it, and gathered some initial feedback, it is time to distribute your press release!
Distributing your press release is an important step in getting people to learn about your new book.
Most publishers won’t send out their newsletter announcements or talk of books to audiences unless there is a press release attached. This article will help you create a great press release template with tips and tricks.
You should begin by registering your business or individual self as an author at Author Central.
Once you are registered, you can start creating and editing your profile. It includes setting up an account at SelfPubPress.com.
Resource-
https://www.blurb.com/blog/how-to-write-a-press-release-for-a-book-launch/
