A press release is an important tool for anyone to use in their career. The purpose of a press release is to get the attention of your message or event.
You can then either promote it, publish it, or both depending on what kind of audience you want to reach.
Press releases are usually written under 500 words. Because they aim to make a strong statement that demands readers’ attention.
This means that most people do not need to read more than that length to understand what the writer wants to convey.
A media outlet will agree to publish your press release after you write it and edit it. Making sure it sounds professional and clear.
Some rules of thumb are to try to keep it less than one full page per line, avoid using slang or casual language, and include pictures if possible.
There are many ways to use a press release to help grow your business.
Why would you create a press release?
A press release is an interesting tool to use when marketing your business or product. They are one-time events. So they cost no money to produce unless you pay for advertising media space to distribute your press release.
A well-written press release can be a powerful way to get attention for your business, product, event, or speaker. When done right, it can even help your career!
It’s important to remember that not every story needs a press release. But if there’s nothing else you can do to tell this story then creating a press release is worth its price!
There are several reasons why most people don’t create their press releases. Some say they don’t know how, while others think it’s too expensive.
Examples of press releases
Press releases are usually short (one sentence is best), and active modes of communication like Facebook, Twitter, and other websites where you can send them.
It may be free to write and publish but expensive to create and track.
Some people use them as direct advertisements. Others use them as an introduction to their website or business.
Some say they help promote social media engagement, sharing, comments, and links which all help boost traffic to your site.
There’s no clear definition of what makes a good press release beyond. “It has to tell someone something about you,” says Andrae Smith, CEO and founder of PR agency Beyond Reaching Out.
But knowing how to write a solid press release is key to getting results from this tool.
Who should write a press release?
Writing a great press release doesn’t happen overnight. But some basic rules can be applied to help you create an engaging piece that gets read.
Here are eight easy ways to do that:
Underline the benefits of reading the press release
Add keywords so people can find it
Make the statement short and simple
Include pictures or supporting evidence
Speak their language – use their vocabulary
Keep it professional and formal
Don’t exaggerate or lie about things
Eight tips for writing a solid press release is a nice way to start when planning to launch your press release!
If you’re struggling to come up with your message. These tips will give you some inspiration and guidance.
Writing a good press release takes time. So don’t get discouraged if you make several attempts before getting something worthy. Keep trying — we’re here to help you succeed.
How to Create a Press Release
Writing a strong, clear press statement or “press release” is an effective way to get your message out into the world.
A well-written press release lures potential readers in with its catchy style and content.
A press release is usually one event or announcement that you write and publish online. Most people refer to it as a news article because it looks like a piece of journalism writing.
Press releases are three paragraphs long and contain several sections such as
- title,
- body, and
The body is made up of two main parts: the first topic and the second headline.
This could be a persuasive argument or a question that encourages action.
The second headline is the same thing as the first part of the body but more specific instead of vague.
Some examples of good press releases include:
“Top Ten Tips for Maintaining Healthy Living After Retirement” or
“Seven Ways To Add More Happiness Into Your Life In The Age Of Technology.”
Both sound interesting and helpful to read.
They both relate to health and happiness (two important things in life) so their audience will want to read them.
How to post a press release
Now that you have a solid understanding of why writing a press release is important, it’s time to learn how to do it.
Thankfully, creating a well-written press release doesn’t take too long!
When someone reads your press release, they will look at both the content and the style. Content includes things like announcing a new product or service, stating an existing one’s factoid, etc.
Style includes things like using proper grammar and punctuation, having an introduction and a conclusion, and being concise.
This article will go into more detail about the first two parts – the content and the style. So that they can connect with you or find out more about you.
The media is a tool for communication. It makes sense since we refer to them as tools for communicating all the time!
So, going up to a journalist and asking them to write about you isn’t necessarily a great idea unless they’re looking to launch their own story.
That’s where doing a press release comes in handy. Instead of sending off a random email with no structure or point. You create a message that communicates something meaningful and gets picked up by other people (the media).
What are the benefits of a press release?
Press releases can be free unless you’re paying for advertising in newspapers or magazines. It costs nothing to write your own!
But most people use pre–written press release templates that anyone can edit. These cost around $20–$100 depending on the length.
Some have even paid up to $500 for very short ones (only one bullet point). But you get what you pay for – it must sound good to make money!
You may also want to consider publishing your press release on another site’s news section instead of yours so it gets more exposure. That’s called syndication.
There are many free and paid sites where you can do this, but Make Your Money Work has a list here.
What are the risks of a press release?
If you write and publish your message properly, then it will most likely be seen by people who want to read such content.
Press releases can also help promote online presence and credibility for you or your company. Many companies use them as an opportunity to showcase their products or services.
Yet, there are some great ways to manage a press release. So that it does not hurt your business or cause any harm to others. This article will talk about those risk factors.
When should you publish a press release?
A good time to publish a press release is when there’s an event occurring or something important happening that your company, organization, or person can talk about.
This could be because of what’s happened already.
(such as: “My pasty product didn’t work, so I tried your hand cream instead and it does!”). Because things are coming up in the future (“I have a two-day sale at my store this week!”).
Either way, people will want to hear about it and may even read the press release if they like yours enough to click on it. Either way, your website traffic will increase due to the exposure.
Resource-
https://wac.colostate.edu/repository/resources/writing/guides/press-releases/
